EP. 03 - Amani Al-Kidwa
For this episode I’ve invited Amani Al-Kidwa, a Jewellery Designer & Maker working and living in London. She’s the founder of Najwa Studios, which collections are inspired by the emotional power of the things we choose to adorn ourselves with in our daily lives. I met Amani on Instagram few years ago. We initially admired each others work until having the opportunity to meet and pose for her 1st lookbook while I was living in London.
I am pleased to introduce you to Amani’s fascinating and deeply authentic work, informed by her strong interest in traditional craft practices, especially North African and Middle Eastern jewellery traditions, paired with an ongoing fascination with the mysticism and mythology that surround the body.
Enjoy the interview.
TOPICS DISCUSSED ON THIS EPISODE
The influence of her multicultural background on her creativity
How developing an interest for Middle Eastern & North African craft practices (textile, ceramic, jewellery) helped her reconnect to her heritage
How her mother cultivated her kids’ creativity
Initial interest for biology & genetics
Moving to London 10 years ago to study Design at Central Saint Martins
Her career shift as a Pastry Chef
The vulnerability of giving up a secure job to go back to school full-time
Her organic transition between Textile Design studies to Jewellery making
Her strong interest for small scale and durable materials
The tendency we have to drop childhood passions during teenage years for validation
The inspiration behind her jewellery collections
The apprentice habit: cultivating the habit of reaching out to people you want
Slow living & conscious buying
Small businesses solidarity
Interest for terroir (local materials) in food & in craft practices
Her love/hate relationship with social media
Her creative process
The trap of oversharing : producing to be seen