At the core of PRECIOUSIMPLICITY’s name, concept and branding is
an ode to the ordinary,
subtle imperfect beauty & simplicity, which hide the
depth of it all

Precious (adjective): Of great value; not to be wasted or treated carelessly.

Simplicity (noun): The quality or condition of being plain or natural and easy to understand.

The circle represents the infinite, emptiness, a moment when the mind is free to let the body create.


PRECIOUSIMPLICITY aims to inspire, encourage and highlight creativity that focuses on the essential and the meaningful, through minimal aesthetics and processes.

Exposing ourselves to simplicity and more organic approach to creativity, we hope this plateform will have the magical effect of giving you permission to express yourself in your very own unique way.



Araki Koman, is an Illustrator and strong advocate for simplicity and authenticity in her life and creative work. Her minimalist mindset and lifestyle helped her recover from a 10 years creative block, while living in 9 countries as a slow nomad.

“society’s glorification of complexity over simplicity, separate humans from their
creatIVE POWER.”

Her passion lies in the belief that our deepest and most profound healing occurs when we learn to remove the inner and outer clutter separating us from our inner creative power and wisdom.