At the core of PRECIOUSIMPLICITY’s name, concept and branding is
an ode to the ordinary,
subtle imperfect beauty & simplicity, which hide the
depth of it all

Precious (adjective): Of great value; not to be wasted or treated carelessly.

Simplicity (noun): The quality or condition of being plain or natural and easy to understand.

The circle represents the infinite, emptiness, a moment when the mind is free to let the body create.


PRECIOUSIMPLICITY aims to inspire, encourage and highlight creativity that focuses on the essential and the meaningful, through minimal and conscious aesthetics and processes.

We hope this plateform will inspire you to embrace the beauty of simplicity and in turn give you permission to express yourself with intention in mind.



Araki Koman, is an Illustrator and the Founder of PRECIOUSIMPLICITY.
She is an advocate for simplicity and authenticity in her life and creative work, which is informed by her strong interest for spirituality, slow living, folklore, visual anthropology, somatic practices and her multicultural experiences. Her wish is to inspire people to slow down and live more intentionally.


Get in touch if you’d like to collaborate and contribute to PRECIOUSIMPLICITY or simply share any suggestions and feedbacks.

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